Stereotypical Roles Women Play In Advertisements Essay Example for Free

Stereotypical Roles Wowork force Play In Advertise manpowerts EssaySince the commonly known earth Bible story of Adam and Eve, women arrest been viewed subsidiary to men society has formed a prejudice that females cannot perform jobs equivalent to or of the like value as men. The model in Figure 1 is extremely feminine, for example her nails are painted, she is exhausting multiple rings on her fingers as she holds a absolved grip on the steering wheel,Since the commonly known creation Bible story of Adam and Eve, women have been viewed subsidiary to men society has formed a bias that females cannot perform jobs equivalent to or of the same value as men. The model in Figure 1 is extremely feminine, for example her nails are painted, she is wearing multiple rings on her fingers as she holds a light grip on the steering wheel,Advertisements attention feed into the stereotypical image of women functioning as housewives and care learnrs. One might ask is advertising exactly mirroring societies view on the roles of females, or are they part of the reason why America still labels women as domesticated? Printed advertisements portray women inferior to men by the use of their context, imagery, and content. Companies use the conventional view of women in marketing strategies in order to sell their products.Figure 1 The Mini smart. For simple driving. advertisement blood Mini Automatic Transmission Printed Adholds a light grip on the steering wheel, her whisker is set in perfect curls, her make-up is flawless, and she appears to be dressed up for a special occasion. The bearing on the womens face displays her indecisiveness and insecurity of her driving abilities. Figure 1 states that the Mini Automatic is for simple driving, implying that the motorist is incapable of driving an automobile without difficulty. The advertisement is using the sentiment that women are inadequate drivers it implies that if a woman is competent enough to maneuver the Mini Aut omatic, then it must be of simplicity.Before the 1950s women in America were expect to cook, clean, and take care of the household, whereas men were looked at as the financial support system. Figures 2 and 3 are subliminally underlying the message of men doing a womens role as a housewife. Both images chasten the phrase whipped so good meaning that if atomic number 53 buys Pinnacle Vodka, it will in turn atavism the classic expectation of women fulfilling household chores and encourage men to do so instead. The advertisements encourage the idea of men superiority because they are performing duties that are seen to be abnormal, such as doing laundry or press clothes.Before the 1950s women in America were expected to cook, clean, and take care of the household, whereas men were looked at as the financial support system. Figures 2 and 3 are subliminally underlying the message of men doing a womens role as a housewife. Both images contain the phrase whipped so good meaning that if o ne buys Pinnacle Vodka, it will in turn reverse the classic expectation of women fulfilling household chores and encourage men to do so instead. The advertisements encourage the idea of men superiority because they are performing duties that are seen to be abnormal, such as doing laundry or ironing clothes.The main objective in Figure 4 Swiffer WetJet advertisement is for the audience to find a everydayness between themselves and the mother standing in the kitchen. The advertisement displays a modern day housewife clean up after her child. The text states He made it in the kitchen and ate it in the dining room. With Swiffer WetJet, some(prenominal) floors were clean before he was. Figure 5 shows two women in a clean kitchen with the reach logo after any meal indicating that their mothers who cook breakfast, lunch, and dinner for the family. Both Figure 4 and 5 exhibit women in the kitchen, either cleaning or cooking.Society struggles with gender expectations. In figures 1 done 5 women are suggestively thought of as ones who take care of the family and clean the house, whereas men generally take on the dominant role. Advertisements continue to use marketing strategies that are stereotypical to women because people still come to the belief that men are superior. Advertisements are apart of the problem.